Amy Rogers

Amy Rogers

Freelance Product Designer


United Kingdom

Designing digital products for people allows me to explore loads of different industries and techniques. This really keeps me on my toes, and I love it!

What is the Design Scene like in Your City?

London's got a pretty lively UX scene. There's loads of bootcamps and events going on here, even though they're all online now!

There's a healthy demand here for designers from companies of all shapes and sizes. We also have many tech startups that are fighting to attract and keep the best design talent in the city.

How did you get started in UX design?

During my final year at university, I got onto a UX internship and after eight weeks, I was hooked! Right after I graduated I landed a role in an agency and just kept going from there.

How long have you been in the field of UX design?

It's been more than five years now! I've worn many hats in that time and I've learned so much. Before that, I was a Computer Science student at the University of Warwick.

What is your speciality? What do you feel really comfortable with?

I don't have a specialty, but that's where I'm most comfortable. Often I find that my wide skillset gives me a better understanding of different things.

What made you want to pursue a career in UX design?

I've always been interested in a wide range of topics. At school I studied both maths and the arts, and I carried this on into my time at university. Designing digital products for people allows me to explore loads of different industries and techniques. This really keeps me on my toes, and I love it!

Share a secret. Something no one knows
about you.

Next to my desk, I have a small herd of stuffed alpacas. When my mind starts to race - either with thoughts or anxiety - I hug one of them and it calms me down. Having small comforts like that can really help your mental health and overall productivity.

Tell us about your favorite design related book(s).

All of Austin Kleon's books are pure gold for anyone in a creative field. I also like the Honest Designers podcast, the topics they cover are reassuring and make me feel like I'm not alone with the struggles I sometimes face as a designer.

What type of a designer are you in terms of hard- and software? What is your favorite app?

I'm currently using a Surface Book, and what I use day-to-day typically depends on my schedule. I use Notion every day to document and track things, and I don't know where I'd be without it! I also always have a dot-grid notebook nearby, as well as my trusty Muji ballpoint pens.

Let's be honest. We all make mistakes. Tell us about your biggest UX fail.

I was asked to implement a new feature in our app. Looking back it was pretty simple, but I pushed to do proper user testing and go through several design iterations, which held up the design pipeline. In the end, the best solution would've been the simple one my PM came up with at the start. I learned that sometimes, it's okay to go with your professional gut, and that not every little thing needs to be tested in detail.

Do you have a side project?

Earlier this year I launched Head and Heart, my illustration and art business. I'd like to spend more time building it up if I can find the time.

I'm also a community lead for Fearless, a Slack group with thousands of designers from more than 37 countries around the world. It's been great meeting new people and sharing experiences with them.

Tell us a bit about learning UX.

I'd really like to learn more about how to communicate design to non-designers, and what makes a business successful. These are things that I wasn't really taught but I think they're crucial in getting design a seat at the table.

Who would you consider a mentor? Tell us about your relationship.

Through my career, I've leaned on so many others for guidance and advice. They know who they are!

What a Bummer, there are no work examples in this story.

Find more great Illustrations by Amy at Head and Heart.

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