Rui Parada

Rui Parada

UX Designer



I love how we study people, communities, groups, their behaviours and the way we transform that in data on how it affects product development.

What is the Design Scene like in Your City?

I was born in Porto, and I live in Matosinhos. Here the design community is huge. There's an enormous technological hub, which is very attractive for international companies. There is great talent in technologies here, combined with a quality of life and a good climate.

How did you get started in UX design?

I started my UX adventure by self-learning.
In the beginning, I created a daily habit where I read blogs, articles, news, watch videos, and talks.
Then I took some online courses. After which, I created the first digital products, APPs, with a team of developers.
Next, I made an advanced training course, through 6 months of specific and practical training at Edit Disruptive Digital Education - Porto, a digital training school.
Currently, I work as a UX Designer freelancer with a team of developers, where we make digital products for several clients.

How long have you been in the field of UX design?

I have been a visual designer for 20 years, where I worked on several print and digital projects. But I made my shift to UX 3 years ago.

What is your speciality? What do you feel really comfortable with?

I think I'm a very generalist. However, I love the research part and the whole mental process behind the product development.

What made you want to pursue a career in UX design?

As a designer, I have always felt attracted by the visual side of digital or physical products. As soon as I started developing my UX skills, user research made me fall in love with this area. I love how we study people, communities, groups, their behaviors, and how we transform that in data on how it affects product development.

Share a secret. Something no one knows
about you.

I'm always "Overthinking"... I think I'm better today, but I would like to evolve further. I'm reading self-help books.
I recommend the book "As a Man Thinketh" by James Allen, a book from 1903. It helped me a lot.

Tell us about your favorite design related book(s).

I'm book addicted. Right now, I'm reading four books at the same time "Hooked" by Nir Eyal, "Made to Stick" by Chip Heath and Dan Heath, "The Design of Everyday Things" by Don Norman, and "Start Now Get Perfect Later" by Rob Moore. Each one has their own perspective about digital product development. I recommend them all; they are easy readings and fast learning.
I like all the AJ & Smart video content; it has all levels and types of content.

What type of a designer are you in terms of hard- and software? What is your favorite app?

First, I can't live without my MacBook Pro. Then I need Google Calendar to organize my chaotic days. I think I have my whole life at Notion, (previously I used Milanote, it's amazing for creative people, everything is drag and drop), but I changed to Notion, because it has more options.
I use Miro for all the research process; it's a fantastic tool. It has everything we need for a good process. As I subscribe monthly to Adobe Cloud, I still use Adobe XD for prototyping. I am trying Figma, and I also have used Sketch, Invision, and Balsamiq. I love APPs, and I browse around Product Hunt daily looking for new hot stuff.

Let's be honest. We all make mistakes. Tell us about your biggest UX fail.

In the beginning, I developed the first products without research, little data, and more based on what I had in mind. This was at an early stage of my UX learning journey. I quickly realized that well-structured research, based on real data, is the primary basis for successful product development.

Do you have a side project?

I have two side projects. I can't share it too much right now, as they are still a business secret. I have a project for an APP about hobbies that I started six months ago and a digital fitness project. I am a fitness addict. I played basketball for 30 years and have been doing Crossfit and Boxing for four years.

Tell us a bit about learning UX.

I'm a lifelong learner. I think we need to learn every day in whatever area we are working in.
About UX, I want to develop my knowledge about UX research and all the related processes.

Who would you consider a mentor? Tell us about your relationship.

What a Bummer, there are no work examples in this story.

Check out Rui in Action and some of his design skills.

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